Testing creatives is important in getting the most out of your ads. Heres are killer techniques to add to your copy and start seeing the best results. Are your creatives getting you the most results? One of the things that I have learned early on is that it is crucial to test creatives within my initial ad whether it is a banner ad or in traffic vance or pay per click or whatever. I realized this early on and it will get the most results. First, you have to test your headlines. One thing that I have found out to work really well, particularly in pay per click campaigns is to integrate the keyword into your headline. Another is to add geographic location. In my case, I did a lot of legal leads then so if I’m in Coastal Maine and I’m looking for a divorce attorney, I can write in my headline Coastal Maine divorce attorney. It makes a lot of difference because it tells people that this is exactly what you are looking for within your local area. There is a script that you can use to add the geographic location. Again, you can learn it yourself or try to find someone who can do it for you so that it will get added into your ads. Interestingly, headlines with parenthesis and ellipses or the three dots perform better than others, so is the addition of adding the word free in your copy if you can, but that is not a surprise. The parenthesis and ellipses on the other hand may work because it makes your ad look different from the rest and their eyes zero in on it and it gets you a click. Within the body, look at what everybody else is doing but if it is possible tweak it a little bit to improve, not to reinvent the wheel but just find those additional touches that will get your click through rate skyrocketing. -Jeff
Most people fail at advertising because they approach it incorrectly right from the beginning. Find out the best approach to ensure success. Going into advertising can be overwhelming for most beginners but it doesn’t always have to be. I think one key here is coming into with the right understanding of what advertising will be like and what can you expect from it. From what I can see, the biggest mistake of most people is when they start investing money into their campaigns or projects, they freak out a little bit when the results don’t come as quick as they’d like and they just quit. Don’t. The trick I’ve found is to come into advertising with a mindset that it’s about investing. You have to understand that there will be times when you will take a loss and it is a part of it. Right at the get go, it is a must to identify your long term goals, visions, and hopes in order for you to handle any losses that may come along the way. Naturally, the goal is to not lose money however, there are just instances when you will and that’s okay. One thing you can do here is set up a budget for your advertising, an amount that you are not afraid to lose. This can be different for you and for me but essentially, it should be an amount that you will be okay to lose even if you do not get any results from it. It can be $100 or $500 but you have to be okay with losing that. It becomes harder when you’re using money you need to put food on the table or other related responsibilities because you will come at advertising from an angle of poverty. But the thing is you have to understand that you are investing in your future… it will pay back. There may be a loss at the front end but think about the long term gains and decide if it is worth it. It’s about understanding that advertising is an investment and you are developing a skill set in yourself and investing yourself to achieve success.
We have an anonymous donor who is matching any giving up to $20,000 for anyone giving to an Orphanage in India. Last time, I was in India at this orphanage, I was changed forever. I learned my life no longer was mine to live. I know that sounds drastic, but my eyes were opened to the huge need in the world (from right in your own backyard to the opposite side of the world, India) The orphanage we are visiting is in Coimbatore, India. There are about 250 orphans there, of which, about 150 of them are children of martyred parents. These children are some of the most amazing people I’ve ever had the privilege to meet. We would like to give them a nice check to help cover their needs for 2013. Let’s team up to make a difference right now. 100% of your giving goes straight to food, supplies, clothing, housing and more. No overhead – just straight to the kids – Every $$ you give, will be matched up to $20,000. Together we could bless a whole bunch of kids…BIG TIME! When you give – please email your receipt to firstname.lastname@example.org So we can be sure your gift is matched Let’s work together and make a difference this year – Here’s how to give into this amazing orphanage 1) Go to: http://www.kingsransomfoundation.org/donate/ and click the first button for ‘General Fund’ 2) Click on Donate and in the notes please write ‘India Donation for Jeff’ 3) Email your receipt to email@example.com That’s it – whatever you give will help $1, $10, $10,000…whatever you give will have a huge return for these children and for you! Thank you again! Jeff Usner PS – it’s so easy to get caught up in our lives – and MISS OUT ON helping kids who don’t need much at all…to make a difference for the rest of their lives. So make a difference this year. PPS – We did a great job in 2011 raising close to $40,000 – let’s beat this year – right now!Are you looking for a place to give in 2012? Christmas is right around the corner, crazy! It’s that time of year again when we all tend to get busy with our Christmas shopping, buying each other more and more stuff we don’t really need…or want. HOW ABOUT DOING SOMETHING DIFFERENT IN 2012? [youtube]http://www.youtube.com/watch?v=w3esRMGW0e8[/youtube] Would you like to give to some place with some serious meaning and IMMEDIATELY IMPACT LIVES?