5 Ways to Network Effectively to Grow Your Business
Any business or career can benefit immensely from networking. Hard work, dedication, education, and skill definitely go further when combined with the right connections.
You do not have to be the most extroverted person to be good at it, too. There are simple ways to be good at networking, make it work for you, and also help others at the same time. Follow the 5 tips below and started on the right track.
- Remember: quality over quantity.
You can meet 100 people every day and still nothing can change for your business. Networking is not about handing business cards to every single person that you see. Focus on the right people. Pick the ones who can make a difference in your career, the ones who can boost your online business. One quality contact is better than 25 weak leads.
- Provide value.
Networking works best if you create a win-win situation. Do not approach people only to take something from them. Provide value first! Offer them something that will also benefit them. If you only take and take, they will feel cheated and used. This is no way to build a relationship. Invest in people and always aim to create long-term bonds that provide mutual benefit.
- Give support first.
People expect you to ask for help – this is their initial reaction in networking situations. Surprise them by turning the table around. Be the first to offer support! They will appreciate it greatly, remember you fondly, and be more than willing to return the favor.
- Create bridges for others.
You don’t always have to be in the beginning or end of the networking relationship. Sometimes, it works just as well to be in the middle – become a bridge and connect people with one another. Introduce two who can provide value to each other. It is just as effective for you. Plus, you create a good relationship with two people at the same time!
- Sustain relationships.
Once you made the effort of creating a relationship with someone, make sure you nurture that connection and do not simply let it die. Touch base every now and then. Send an e-mail and ask how they are doing. Maybe you can even ask them out for coffee. Always put effort into your relationships. It is not difficult to reconnect and reach out to your contacts.