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headline copyTired of getting boring results out of your ads? Find out how to write attention grabbing headlines and copy to ensnare your customers here.   Good headlines give your marketing campaigns the strongest edge in an every competitive market. When you write good headlines, you instantly pull customers to your business. When you focus your efforts on coming up with creative and killer output, you generate more profits simply because you capture the attention and interest of your target market. When you are first writing copy, whether it is an advertisement or an email you send out, a billboard in front of your business,  an ad in the local magazine, a radio advertisement, a TV advertisement, whatever the advertisement is, it is the first thing that people see. A head line tells your clients something about their interests and what you are about to give them, in the quickest way possible. They compel people to pay attention. So how do you write better headlines? The answer is to address the biggest need of your customers. Because your headline stands out from the rest of the copy, they have the ability to provide a clear signal to your target audience so that is what you want to get after first. Problem is, not all marketers know this first step. They don’t know what the customers need and as a result, they fall short in delivering solutions to their problems. The end result is profits that are not satisfying. To get better results and write more captivating headlines, the trick is to approach the market from the perspective of the client. It is always a smart thing to do when looking at getting into a market or solving a problem. Pretend you are the person looking for the particular product or service that you offer. But more than that, you must figure out their motivation. Think about the problems that they face every day, how these problems are affecting their lives and satisfaction. How do these problems make them feel and what experiences are they having as a result of these concerns. Why are they frustrated? Why are they afraid? Why are they looking for change? Answering these questions lets you begin to understand the thinking of your clients and you can start writing headlines that will start their motor’s running. Using this information, you get the building blocks to an irresistible offer. Ask yourself what is the biggest problem that you can solve right now for your customers? Most of the time, you can solve a lot problems and you generate tons of ideas. Don’t get overwhelmed. From this pile of ideas you’ve just brainstormed, you can narrow it down to three or five leading issues and start writing headlines that address them. The next step is to test your ideas and run them on Facebook, Google, Yahoo, or Bing. It doesn’t matter whether you put up different banner ads or whatever mode of advertisement you pick. The point is you will see one headline outperform the rest by as much as 3:1 or even 10:1! The headline that is able to pull the most customers in is definitely the one that shows you which is the biggest, most specific need of your target market. Utilize this powerful marketing tool to make a big difference in your campaigns today. The results will completely blow you away! Let me know your results below! -Jeff